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This Month's Featured Artwork and Artists

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    Dave Alber 

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  • Dave Alber

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    Dave Alber 

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  • Kino Guerin

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    Kino Guerin

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    Kino Guerin

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    Mariana Russo

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    Carlos Reid

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    Carlos Reid

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    Carlos Reid

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    Carlos Reid

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  • Teresa Wells, MRSS, UK

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    Teresa Wells, MRSS, UK

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    Konstantin S

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    Konstantin S

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    Carlos Reid

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    Carlos Reid

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    Carlos Reid

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The Carlos Reid Gallery

How to Price Artwork by Carlos Reid | Audiobook Download
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How to Price Artwork by Carlos Reid | Audiobook Download

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How to Price Artwork by Carlos Reid | Audiobook Download

"How to Price Artwork" by Carlos Reid is an outstanding online course that provides a comprehensive guide on how to set prices for artwork. The course is well-organized, and the material is presented in a clear and concise manner, making it easy to follow and understand.


The course is divided into 15 chapters, each covering a different aspect of art pricing. Chapter 1 provides an introduction to art pricing, highlighting the importance of pricing artwork, the factors that affect pricing, and the role of market demand. The subsequent chapters delve deeper into the various aspects of art pricing, including identifying your target market, costing your artwork, evaluating your artwork, researching art prices, pricing strategies, factors affecting art prices, selling your artwork, negotiating prices, and creating an art pricing policy.


One of the strengths of this course is the level of detail provided in each chapter. For example, in Chapter 2, the author explains how to identify your potential buyers, understand their preferences and expectations, and cater to their needs. This information is critical for artists who want to price their artwork for their target audience accurately.


The course also covers various pricing strategies, such as cost-plus pricing, value-based pricing, and market-based pricing, and how to apply them to different types of artwork. The author also provides guidance on pricing for different sales channels, such as galleries, art fairs, and online platforms, and how to negotiate prices with potential buyers.


Another notable aspect of this course is the emphasis on the importance of consistency in pricing and developing a pricing policy that reflects the value of your artwork. The author provides practical tips on how to communicate your pricing policy to potential buyers and how to review and adjust your pricing strategy over time.


Overall, "How to Price Artwork" by Carlos Reid is an excellent course for artists who want to develop a successful pricing strategy for their artwork. The course provides valuable insights and practical tools for artists at every level, from beginners to professionals. I highly recommend this course to anyone who wants to learn how to price their artwork accurately and effectively.


Carlos Reid, MBA, MS & MOT


This book is already in audio and available on Audible, Amazon, and iTunes.



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Visit us online or in person to discover the beauty of diversity and add a touch of inspiration to your space. Shop now at The Carlos Reid Gallery.* Framed/matted and limited edition prints are considered final sale items and are not eligible for return. All artwork comes with certificate of authenticity. Delivery Time:Typically 5-10 business days for domestic shipments, 10-14 business days for international shipments. We keep not guarantee the availably of artwork listed on the website. Artwork sells quickly.



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